Prevention of diseases Assignment Example | Topics and Well Written Essays - 2250 words

Prevention of diseases - Assignment Example Children may suffer from various diseases such as asthma and mold at a very tender age due to pollution (Miller, 1976: p.23). Environmental pollution may take various forms such as water or air bore diseases depending on the mode of waste disposal. Poor disposal of highly toxic liquid materials pollutes the environment. This is common to industries that discharge toxic chemicals into water bodies or streams. This will affect individuals who use this water for domestic purposes like cooking or drinking. Mercury consumption may lead to cancer which is an incurable disease that has claimed the lives of many people. New methods should be employed to help in proper disposal of waste materials (Pellow, 2006: p.103-124). Moving vehicles also pollute the environment. The gases emitted from locomotives such as carbon monoxide is very dangerous and poisonous gas to human health. Such gases may lead to death within a short period of time if inhaled. This is so because if the gas is inhaled, it causes complications to the breathing system of human beings and can cause death instantly. Inventing new sources of energy will help to curb this menace or using (Vrijheid, 2000: p.101). However, Scientists have tried modifying and inventing new sources of fuel that are used in the industries and locomotives. The use of electricity has replaced coal that was used earlier in running heavy machinery in most factories. Treating of waste materials from industries has also helped a lot in curbing the menace of water pollution.

How to Talk about the World Essay Example for Free

How to Talk about the World Essay How does the opening paragraph establish the mood and values of the story? With the opening paragraph of the story, reader can feel that the story will be conveying something that is related to discrimination over niggers or black people in the location. It impliedly said that there should be no boundaries to be set using the color of the skin or the race that a certain person belongs to. Also, there should be no ‘special treatment’ to people who are considered to be powerful especially when that person is a relative to anyone who owns the establishment. To associate with the society, special accord should be given to everyone and not to selected few especially if they are well-known to politicians or they are influential because of their wealth. 2) State the nature of the conflict in John? John is having a conflict to himself. He does not know whether or not he will approach Dorris in whatever manner that is politely for her to receive and gentlemanly for him to give. He is having trouble on how to treat Dorris and on how to react on the things that Dorris is showing him. At first, he tried to ignore her but in the later part of the story he can not contain himself by just merely looking at Dorris from a distance. Even though there is a mixed feeling bothering him, may be it can be synonymous to having butterflies in the stomach, John still tried his best to treat Dorris the way she should be treated. However, when their flesh touched each other, both moods shifted gradually and there was a little bit of intimacy that envelopes them. Without them knowing, there is already a contact between them however, they still tend to ignore it because they know nothing will happen. 3) How does the author achieve dramatic conflict between John and Dorris even though they do not speak to each other? The author achieved the dramatic conflict between the two characters when they were dancing graciously in an empty room that only John knows of. It was then that John and Dorris realized that there is something in each other that makes them shiver. After they have had a soulful act outside the stage, they both wanted each other yet the other one is nowhere to be found. In John’s dreams, it was Dorris whom he is dancing with. Imagining Dorris is something that made the drama in the story is interesting. The highlight of the story was when they both entered a room that is only filled with darkness and they both took advantage of the time that they are alone. They were able to satisfy each other’s yearning because of the intensity of the affection that they both showered each other. However, not all things end with a happy note. John disappeared without Dorris knowing. She searched for him yet, nothing happened. Dorris may feel a little bit of regret for having ignored John all the while.

A Confederacy of Dunces :: essays research papers

Journal One: A Confederacy of Dunces Chapter One: Plot: Ignatius waited for Mrs. Reilly outside the department store. A policeman attempted to apprehend Ignatius; a mob ensued with the result of an old man being arrested for calling the policeman a communist. Mrs. Reilly and Ignatius escape to a local bar in which the bartender treats them with a lack of respect as well as eavesdrops on their conversation about Ignatius’ trip to Baton Rouge. The old man, Claude Robichaux, was brought before the police sergeant as well as the officer who brought him in. A black man named Jones made comments during the man’s â€Å"interrogation† and was repeatedly told to shut up by name, giving the idea that this wasn’t the first time Jones had been there. Returning to the Night of Joy bar, Ignatius’ mother sells her hat to a young gentleman for fifteen dollars while Ignatius tells his bus story to a regular customer by the name of Darlene. Mrs. Reilly has a little too much to drink and begins to weave a tale of domestic mistreatment by her boy and Darlene loses interest in Ignatius. Ms. Lee, the bar’s patron returns from a few hours of shopping and kicks the Reillys out of the bar. When Mrs. Reilly tries to drive away from the city, she demolishes a Voltzwagon parked behind the massive ’46 Plymouth and crumbles a balcony of a building she hits. The officer from Ignatius’ previous incident ends the chapter with his arrival in a most awkward costume, punishment for his earlier dealings. Character: Ignatius is a highly intelligent, socially awkward, and interesting character. Plump and at least a little bit apprehensive towards the world in general, he wears an odd assortment of clothing and pines for his lost lumber jacket. He is 30, unemployed and lives with his mother. He spent eight years of college getting a masters degree in an as of yet undisclosed discipline, possibly having to do with medieval history based upon his one known job interview with the head of Medieval Studies in Baton Rouge. Mrs. Reilly is Ignatius’ mother. She has arthritis of the elbow and shows a genuine interest in the well being of her child while on the same time feels a slight feeling of resentment of his overpowering each and every conversation as well as the trouble he finds himself in. Claude Robichaux was the old man who tried to defend Ignatius by calling the policeman a communist.

Protagoras :: Philosophy Papers

Protagoras The passage in question begins with a breakdown in the discussion between Socrates and Protagoras because of disagreement about what its ground rules will be and concludes with the discussion’s restoration. Though formally a mere hiatus from the main line of argument, this passage in fact contains a parable about politics, addressing the question, "How can people of differing abilities and preferences come together to form a community?" Since the passage appears in the middle of a dialogue explicitly concerned with education, the parable extends to education as well. The passage thus provides a springboard for insight into some essential interconnections between and among philosophy, education, and politics. On the one hand, a genuine practitioner of any of the three is ipso facto a engaged in the other two at the same time. And on the other hand, the three share an internal structure which is reflexive and transitive at the same time. In the passage in question, the discussion between Socrates and Protagoras has broken down in disagreement about what its ground rules will be. After some angry saber-rattling from the principals, and some well-meaning intervention from the onlookers, order is restored and the dialogue continues. For all its vivid, memorable banter, the passage is thus apparently no more than a hiatus from the dialogue’s main line of argument.(1) A commentary may skip over it lightly;(2) an anthology may omit it entirely.(3) However, I claim that the passage is more than mere literary entertainment, and has significance beyond the methodology of Socratic dialogue. In this essay I would like to give a reading of the passage which shows it to be not only a dispute about philosophical methodology but also a parable for politics. I will then go on to show that this political parable, placed as it is at the center of a philosophical work in which education is explicitly at issue, suggests some esse ntial interconnections between philosophy, politics, and education. The discussion between Socrates, the dialectician, and Protagoras, the speech-maker, began in a friendly fashion (317e), but by 334d it has broken down entirely. Socrates’s elenchus has exposed some problems in Protagoras’s position, and Protagoras seems to realize that things go better for him when he makes a speech (as at 320d-328d). When he extricates himself from a tight spot into which Socrates has backed him by giving a short speech (334a-c) which brings him applause, Socrates realizes that Protagoras does not wish to engage in dialectic.

Energy Crisi in Pakistan

Tarbela’s 4th extension project to add 1410 MW Posted by  admin  on August 22, 2011  in  PkToday  |  0 Comment ISLAMABAD (APP) – The total generation capacity of the Tarbela Hydropower Station will touch 4,888 megawatt mark with the addition of 1,410 MW as a result of 4th extension project. Official sources told APP on Sunday that the detailed engineering design, tender documents and PC-1 of the Tarbela 4th Extension Project were in active progress and would be completed by next month and would cost $5. 5 million provided by the World Bank.M/S Mott MacDonald (UK) was hired for the detailed engineering design of the project. The sources said that the project would take four years after award of the contract. They said the project would not only generate additional 1410 MW cheap hydel power but also save foreign exchange of $ 900 million spent on import of one million tons of furnace oil annually for equivalent generation of electricity from thermal resources. The World Bank has also shown interest in financing civil works and generating units of the project during the construction, they said.The project will also provide a cushion to undertake rehabilitation and up-gradation of the existing Tarbela Power House during the lean period. It is pertinent to mention that Tarbela`s 4th Extension Project is a part of least-cost energy generation plan, being implemented by WAPDA (Water and Power Development Authority) on priority to harness indigenous hydropower resources of the country with a view to improving the ratio of hydel electricity in the national grid. 50 MW coal power plant being installed in SIEPosted by  admin  on September 23, 2011  in  PkToday  |  1 Comment Punjab Industrial Estates (PIE) has completed initial work to install the first ever 50 megawatt (MW) coal power generation plant in Sundar Industrial Estate (SIE) in Lahore while process of getting license from NEPRA is underway. For this purpose, the Board of Dir ector of PIE has established a power committee under PIE, which will look after this and other power related projects of industrial estates of Punjab. You can read also Thin Film Solar CellChairman of PIE, SM Tanveer in a briefing to Lahore Economic Journalist Association on Thursday said extension work of 132 KVA grid station of PIE was also underway to add additional 34 megawatt in the industrial estate system to ensure uninterrupted availability of power to the industries of the SIE. Meanwhile, PIE has also started Industrial Estate development work in Bahlwal and Rahim Yar Khan with its own resources, he said adding that planning and development of ten other industrial estates in the province was also underway.He said these industrial estates would be established in Kasur Tannery Park, Gujrat, Vehari, Bahawalpur, D G Khan, Wazirabad Cutlery Cluster, Jhang, Okara, Sahiwal and Rawalpindi. He said PIE was working under the vision of Punjab Chief Minister Muhammad Shahbaz Sharif to make the Punjab an industrial hub in the country with all modern facilities. He said a 100-acre Halal Park would also be established in Rahim Yar Khan a nd Multan Industrial Estates to promote the Halal products of Pakistan and get its share from world Halal food market.He said PIEDMC made the public private partnership concept successful and completing its project without support of any government institution. He said the Punjab government had given Rs 1 billion only at the time the PIEDMC was established—and now the company is worth around Rs 15 billion. Talking about the financials of the company, S M Tanveer said that PIE BoD approved 2005 to 2008 accounts while international repute Internal and External Auditors was appointed for self-accountability of the PIEDMC.He said SIE is a state-of-the-art industrial estate in Pakistan where all utilities and concerned departments offices including SNGPL, EOBI and Social Security were established. He said as the result of the present management of the PIE, the Punjab government had abolished capital value tax. He said the master plan of Bahlwal Industrial Estate was completed and litigations in Multan Industrial Estate were finished so that work on Phase-II of this estate could be started.PIEDMC is under process of developing Rahim Yar Khan, Bhalwal, Multan Phase II and Vehari industrial estates and total available land is 1590 acres whereas the sellable land is 1,094 acres—approx 70% of the total land. Whereas the remaining 30% will be used for horticulture and infrastructure development. Chairman of PIE informed it is worth mentioning that through industrialisation of these industrial estates â€Å"we will generate 192,000 jobs. † He further explained the total contribution in the GDP of the country would be approx Rs 17 billion. OUTLINE: 1. Introduction . Pakistan’s Energy Sector 2. 1 Energy Supply 2. 2 Energy Consumption 3. Sources of Energy in Pakistan 3. 1 Non-renewable resources (Fossil fuels) a). Petroleum products b). Natural Gas c). Coal 3. 2 Renewable Resources a). Hydro power o Current Hydropower stations o Potential Hydropow er stations 3. 3 Alternative Energy Sources a). Wind b). Solar c). Agricultural biomass /biodiesel d). Tidal 3. 4 Nuclear 4. Causes of Energy Crisis 4. 1 Growing Energy Demand 4. 2 Lack of proactive and integrated planning for production of energy 4. 3 Imbalanced energy mix 4. Non-utilization of enormous indigenous energy resources   a). Thar Coal b). Hydal power generation 5. Consequences of Energy Crisis 5. 1 Economic Factors 5. 2 Agriculture Sector 5. 3 Industrial Sector 5. 4 Unemployment 5. 5 Social Issues 5. 6 Poverty 6. Conclusion 7. Recommendation/Solutions of Energy Crisis 7. 1 Judicious energy use/saving unecessary energy usage o electricity saving devices o Awareness campaign for energy saving o Reduction in unnecessary transportations o Installation of effective equipment/energy efficient in industries o Decreasing line/transmission losses . 2 Developing new energy resources o Tapping indigenous resources o Using renewable resources (water) by constructing new dams and hydro power plants   o Import of natural gas o Utilizing alternative energy resources Wind power Biodiesel /Biomass Solar Tidal o Enhancing civilian nuclear capacity 1. Introduction : Energy is considered to be life line of any economy and most vital instrument of socioeconomic development of a country. Energy is pivotal in running machinery in factories and industrial units, for lighting our cities and powering our vehicles etc.There has been an enormous increase in the demand of energy as a result of industrial development and population growth, in comparison to enhancement in energy production. Supply of energy is, therefore, far less than the actual demand, resultantly crisis has emerged. An energy crisis can be defined as any great bottleneck (or price rise) in the supply of energy resources to an economy. 2. Pakistan’s Energy Sector: Pakistan’s energy infrastructure is not well developed, rather it is considered to be underdeveloped and poorly managed. Currentl y the country is facing severe energy crisis.Despite of strong economic growth and rising energy demand during past decade, no serious efforts have been made to install new capacity of generation. Moreover, rapid demand growth, transmission losses due to outdated infrastructure, power theft, and seasonal reductions in the availability of hydropower have worsened the situation. Consequently, the demand exceeds supply and hence load-shedding is a common phenomenon through power shutdown. 2. 1 Energy Supply : During 2009-10, Energy supply and per capita availability of energy witnessed a decline of 0. 64 % and 3. 09 % respectively in comparison to previous year.Pakistan needs around 15,000 to 20000 MW electricity per day, however, currently it is able to produce about 11,500 MW per day hence there is a shortfall of about 4000 to 9000 MW per day. This shortage is badly hampering the economic growth of the country. 2. 2 Energy Consumption : Pakistan’s energy consumption is met by mix of gas, oil, electricity, coal and LPG sources with different level of shares. Share of gas consumption stood at 43. 7 %, followed by oil 29. 0 percent, electricity 15. 3 percent, coal 10. 4 percent and LPG 1. 5 percent. 3. Sources of Energy in Pakistan: 3. 1 Non-renewable resources (Fossil fuels):  [Limited – Expensive]Non renewable resources are primarily fossil fuels emanating from remains/decomposition of animals and plants deposited deep into the earth crust and converted into oil and gas. These resources cannot be replenished. There are three main types of fossil fuels: coal, petroleum, natural gas and liquefied petroleum gas (LPG). a). Petroleum products: In 2009-10, consumption of petroleum products was 29% of total share of energy. Majority of crude oil is imported from gulf countries to meet the demand. Power, industry and transport sectors consume higher quantity of petroleum followed by agriculture and house holds.Petroleum is also used in generation of elec tricity, which counts 64 percent of total electricity generation (34 coming from hydro generation). Balance recoverable reserves of crude oil in country have been estimated at 303. 63 million barrels and we are extracting approximately 24 million crude oil annually, meaning if we do not explore new wells, we will exhaust our current crude oil reserves in 12-13 years. b). Natural Gas: Importance of natural gas is increasing rapidly. Average production of natural gas is 4,048. 76 million cubic feet per day as against 3,986. 53 million during corresponding last year, showing an increase of 1. 6 percent. Natural gas is used in general industry to prepare consumer items, to produce cement, for manufacturing fertilizers and to generate electricity. In form of CNG, it is used in transport sector. Share of natural gas in energy consumption is 43. 7 percent. Due to price differential between CNG and Petrol, vehicles are using converted to CNG and approximately 2. 0 million vehicles are using CNG and currently Pakistan is the largest CNG user country in the world. Liquefied petroleum gas (LPG) contributes around 0. 7 percent to total energy supply in country and is being imported to stop deforestation in hilly areas. ). Coal: Pakistan has coal reserves estimated at over 185 billion tonnes, including 175 billion tonnes identified at Thar coalfields. Coal is primarily being used in brick kiln and cement industries and approximately 67 percent coal is imported because indigenous coal is not considered of good quality. Guddu plant is largest plant thermal operated plant with a capacity of 1,650 MW, while two largest Independent Power Plants (IPPs) in Pakistan are Kot Addu (1,600 MW) and Hubb River (1,300 MW). 3. 2 Renewable Resources : (Unlimited – sustainable – clean)Renewable energy resources are those, which are naturally replenished and comes from resources such as water, sunlight, wind, rain, tides, and geothermal heat. a). Hydro power: Hydro power is gen erated by using electricity generators to extract energy from moving water. Pakistan is having rich resource of energy in hydal power, however, only 34 % of total electricity generation is coming from hydro power. Currently we are having 6555 MW against the potential of 41000 to 45000 MW. Current Hydropower stations: Tarbella Dam : 3,478 MW Ghazi Brotha: 1450 MW Mangla 1,000 MW Warsak 240 MW Chashma 184 MW Potential Hydropower stations:Diamer-Bhasha Dam 4500 MW Munda Dam – Swat river in Mohamand Agency 740 MW Kalabagh Dam 2400-3600 MW Bunji Dam 5400 MW Dasu Dam 3800 MW 3. 3 Alternative Sources of Energy  : a). Wind: Wind power harnesses the power of the wind to propel the blades of wind turbines. These turbines cause the rotation of magnets, which creates electricity. Though Pakistan has potentials of wind energy ranging from 10000 MW to 50000 MW, yet power generation through wind is in initial stages in Pakistan and currently 06 MW has been installed in first phase in Jham pir through a Turkish company and 50 MW will be installed shortly.More wind power plants will be built in Jhampir, Gharo, Keti Bandar and Bin Qasim Karachi. b). Solar : Solar power involves using solar cells to convert sunlight into electricity, using sunlight hitting solar thermal panels to convert sunlight to heat water or air. Pakistan has potential of more than 100,000 MW from solar energy. Building of solar power plants is underway in Kashmir, Punjab, Sindh and Balochistan. However, private vendors are importing panels / solar water heaters for consumption in the market. Alternative Energy Development Board (AEDB) is working for 20,000 solar water heaters in Gilgit Baltistan.Mobile companies have been asked by the government to shift supply of energy to their transmission towers from petroleum to solar energy panels. c). Agricultural biomass /biodiesel : Biomass production involves using garbage or other renewable resources such as sugarcane, corn or other vegetation to generat e electricity. When garbage decomposes, methane is produced and captured in pipes and later burned to produce electricity. Vegetation and wood can be burned directly to generate energy, like fossil fuels, or processed to form alcohols.Brazil has one of the largest renewable energy programs from biomass/biodiesel in the world, followed by USA. Alternative Energy Development Board (AEDB) of Pakistan has planned to generate 10 MW of electricity from municipal waste in Karachi followed by similar projects in twenty cities of country. d). Tidal: Tidal power can be extracted from Moon-gravity-powered tides by locating a water turbine in a tidal current. The turbine can turn an electrical generator, or a gas compressor, that can then store energy until needed. Coastal tides are a source of clean, free, renewable, and sustainable energy.Plans are underway in Pakistan to harness tidal energy, however, no implementation has been made so far. 3. 4 Nuclear: Nuclear power stations use nuclear fi ssion reaction to generate energy by the reaction of uranium inside a nuclear reactor. Pakistan has a small nuclear power program, with 425 MW capacity, but there are plans to increase this capacity substantially. Since Pakistan is outside the Nuclear Non-Proliferation Treaty, it is excluded from trade in nuclear plant or materials, which hinders its development of civil nuclear energy.Remaining issues in development of nuclear energy are enricment of uranium from U235 to U238, controlling chain reaction and dumping of solid waste. Pakistan Nuclear Power Reactors Reactor Type MW Construction started Commercial operation Karachi PHWR 125 1966 1972 Chashma 1 PWR 300 1993 2000 Chashma 2 PWR 300 2005 expected 2011 Total 425 MW * Pressurized heavy water reactor (PHWR) – Canadian based reactors   ** Pressurized water reactor (PWR) – Chinese based reactors 4. Causes of Energy Crisis  : Pakistan’s energy crisis traces its roots to following distinct causes : * Growi ng Energy Demand over the years there is greater need of energy because of; †¢ increase in population, †¢ enhancement in lifestyle †¢ industrial and agricultural growth †¢ greater transportation needs * Lack of proactive and integrated planning for production of energy: Pakistan has had wider potentials to tap energy, however, due to lack of any integrated/proactive planning, very less number of power producing plant were installed to meet futuristic demands. Resultantly, over the years, the gap between energy demand and supply drastically grew and now against demand of 20000 MW, we are having around 11500 MW. Imbalanced energy energy mix Energy mix in Pakistan is quite imbalance in comparison to other countries, with greater reliance on non-renewable resources of gas (43. 7 %) and oil (29 % – majority of which is imported). Prices of petroleum products/crude oil fluctuate and in current Afro-Arab political crisis, the oil prices are likely to increase man ifold affecting oil prices in Pakistan. A rational energy mix planning ought to be developed giving greater dependency to renewable (hydel power), indigenous (coal) and alternative energy resources (wind and solar energy).Nuclear energy can   * Non-utilization of enormous indigenous energy resources: o Thar Coal: Pakistan is having one of the largest coal fields in Thar, having reserves of more than 175 billion tones, which exceeds equivalent oil reserves of Saudi Arabia, Iran etc. In addition to power generation, this coal can be used for chemical and fertilizer production. Moreover, employment provided to workforce can be instrumental in increasing GDP and economic prosperity to many families. o Hydal power generation :Pakistan has potential of hydro resources to generate 41000 to 45000 MW, however, only 6555 MW is currently being generated by this important renewable resource. Four large hydro power dams namely Kalabagh 3600 MW, Bhasha 4500 MW, Bunji 5400 MW and Dasu 3800 MW ca n be constructed to generate hydro electricity. Similarly, many small to medium hydro plants can be installed on rivers and canals etc. 5. Consequences of Energy Crisis : i). Economic Factors: Energy is pivotal for running all other resources and crisis of energy directly influences all other sectors of the economy.The economic progress is hampered by decline in agricultural productivity as well as by halting in operations of industries. One important factor of lower GDP and inflation of commodity prices in recent years is attributed to shortfalls in energy supply. ii). Agriculture Sector: Agricultural productivity of Pakistan is decreasing due to provision of energy for running tube wells, agricultural machinery and production of fertilizers and pesticides. Thus higher energy means higher agricultural productivity. iii).Industrial Sector: Nearly all Industrial units are run with the energy and breakage in energy supply is having dire consequences on industrial growth. As a result o f decline in energy supply, industrial units are not only being opened, but also the existing industrial units are gradually closing. iv). Unemployment: By closure of industrial units and less agricultural productivity, new employment opportunities ceased to exist and already employed manpower is shredded by the employers to increase their profit ratios. Thus energy crisis contributes towards unemployment. v).Social Issues: This factor is primarily related to the domestic usage of energy (cooking, heating and water provision). Load shedding cause unrest and frustration amongst the people and results in agitation against the government. vi). Poverty: Declination in economic growth, lower agricultural productivity, unemployment and shackling industrial growth result in increasing poverty. Currently, around forty percent of our population is living beyond poverty line and this ratio is increasing day by day. Ample control of energy crisis will surely yield in curbing the menace of pove rty. 6. Conclusion:Energy Crisis has, more or less, plagued all sectors of Pakistan’s machinery ranging from economy to industry, agriculture to social life, inflation to poverty and it is hampering national progress in a drastic manner. Nonetheless, menace of energy crisis can be overwhelmed by government through making effective policies and its proactive implementation. Simultaneously, it is the responsibility of us, the people of Pakistan, to utilize the available energy astutely and wisely to play our due role for progress of the country. 7. Recomendations/Solutions of Energy Crisis  : Energy crisis can be curtailed by : ). Reducing unnecessary energy use: o Usage of electricity saving devices o Awareness campaign for energy saving o Reduction in unnecessary transportations by developing good public transport systems and strengthening Pakistan railways   o Reduction in industrial uses with installation of effective equipment/ energy efficient and with increasing effi ciency of workforce (cost effective) o Decreasing reliance on rental power projects, because instead of doing any good, they are increasing prices of electricity. o Decreasing line losses by using efficient power transmission cables ii).Developing new energy resources : o Tapping indigenous resources (Thar coal) o Using renewable resources (water) by constructing new dams and hydro power plants   o Import of natural gas by IPI (Iran Pakistan India) and TAPI (Turkmenistan, Afghanistan, Pakistan and India) pipelines   o Import of electricity from Tajikistan -through Pak Afghan Tajikistan transmission- and Iran (approximately 1000 MW from each of them) pipelines o Utilizing alternative energy resources : Wind power Biodiesel /Biomass Solar Tidal o Enhancing civilian nuclear capacity ENERGY CRISIS IN PAKISTAN IntroductionPresent scenario of crisis †¢ Demand supply gap †¢ Counter measures Reasons of energy crisis †¢ Unrealistic plans and improper implementation †¢ Failure of introducing new projects †¢ Underutilization of resources †¢ Circular debt †¢ International oil prices †¢ Provincial prejudices †¢ Water shortage †¢ Transmission losses †¢ Power wastage †¢ Theft of electric power †¢ Accelerating demand †¢ Minimal research/exploration Immediate efforts/goals †¢ RPPs †¢ Stabilizing industrial sector †¢ Limiting commercial supply hours Short term goals †¢ Reviving non functional power plants †¢ Revamping transmission system Thar coal project †¢ IPI gas pipeline project †¢ Alternate/renewable energy sources Long term goals †¢ Conforming foreign policy and energy needs †¢ New dams †¢ Transparency †¢ Efficient techniques and usage †¢ Measures against power theft Energy crisis in transportation sector †¢ Biofuels/synfuels †¢ Standard of public transport system Hurdles †¢ Lack of will and implementation †¢ Corruption and malpractices †¢ Trust deficit conclusion â€Å"It is evident that the fortune o f the world’s human populations, for better or for worse, are inextricably interrelated with the use that is made of energy resources. M. King Hubbert The nexus between economic prosperity and self sufficiency in energy has become essentially vital for Pakistan. Today the energy crisis looming before us is the culmination of a long list of governmental failures, malpractices along with inefficient ways of consumption and a perpetually fragile economy. The futility of apparent counter measures can be attributed to slow or non existent exploration and exploitation of new resources; outdated administrative and technical systems; lack of tactful diplomacy at international level, all requiring immediate attention.Presently, the demand-supply gap in the energy sector has reached one of its highest in the country. This gap subsequently produced huge shortage of power that has adversely affected the economy. The crippling economy was further damaged when many industrial units had to be shut down, rendering thousands jobless. Consequently, this on going chain of crises is accelerating inflation. The government has intended to counter it with Rental Power Plants (RPPs) like the previous IPPs and to ease the burden on common man the authorities claim to be providing continuous subsidies in the power sector.However, the constant trust deficit on the part of masses is not only due to the transparency issue of RPPs, it is majorly due to a constant increase in power failures and shortage, revealing an increase in the crisis instead of signs of recovery. If we take a look at the factors contributing to this enormous problem, the first and foremost one comes out to be the absence of any long term planning along with constant application of such plans. Sadly, the failures of previous governments to increase the supply of energy by new measures against the escalating demand are glari ngly obvious.Small scale projects like the Ghazi barotha only put a temporary halt to the arriving crisis instead of nipping it in the bud. Secondly, the under utilization of available resources- especially hydroelectric one which can produce double the energy it is producing now- is another major setback. The government again fails or neglects to consider the shortages in winter and up-gradation of the hydroelectric and the thermal plants regularly. Thirdly, the ‘circular debt’ is like an invisible impediment subtly fuelling up the crisis.It is an inheritance of former subsidies which the government failed to pay to the power companies, who in turn could not pay the oil and gas companies for supplies. Add to this the fluctuating international oil prices and the failing economy_ the war against terrorism and decreasing Foreign Direct investment-worsened the problem and induced further power and imported oil shortage. Subsequently, the political heads had to turn their e yes back to hydroelectric power generation.But the projects like Kalabagh Dam became victims of narrow mindedness and provincial prejudices which led to failure of consensus of opinion. Had the Kalabagh Dam been built on time, we would not be confronted with this crisis today. Also the acute shortage of water; the curtailed supply in eastern rivers by India; major consumption and wastage of water in irrigation and the decreasing capacity of Mangela and Terbela Dams due to sedimentation render the hydroelectric power generation equally problematic as the thermal power generation.Of the chronic factors, the heavy line losses plus the old and poorly maintained transmission system is a grave administrative and technical failure of public sector power companies. These line losses are comparatively very low elsewhere in the world. Similarly, in the industrial and agricultural sectors which avail more than seventy percent of total power, the outdated techniques and malpractices of consumpt ion waste more than a third of the consumed power. Moreover, the masses do not remain behind in adding to this loss. The theft of electricity, especially in urban areas has become a routine matter.Due to the decades old perception that this is a never ending crisis and no accountability whatsoever, people tend to use unfair means of obtaining electric power. Another reason is the unprecedented increase in demand of energy. It is due to the trend of enjoying luxurious life style in the past decade. This increased demand by the domestic section has greatly disturbed the usually articulated demand and consumption status. Last but not least, snail paced research, minimal exploitation of new energy reserves and exploration of new oil and gas field damages progress in the energy sector.Couple this with the never ending corruption and lack of implementation in government and power companies this crisis has become a consistent and self perpetuating one. Seen in this perspective, Pakistan no t only needs immediate efforts to reduce the demand-supply gap but also some elaborate and well chalked out immediate, short and long term plans and efforts. Thankfully, some sections in the society are aware of the magnanimity of this dire problem. The RPPs are expected to start working soon and the subsidies in the energy sector are still cushioning at least a part of the blow.But the real issue is of determining priorities and extracting maximum results even from this bleak scenario. Keeping this in view, the first policy of the government should be to supply uninterrupted supply of power to the industrial units, small or big, especially in industrial cities like Faisalabad, Gujaranwala. Also the power supply should be continuous for small local businesses throughout the country. Even if it equates to the continuation of the domestic shortage for a while, at least half of the RPPs should be employed for the industrial section.In addition, there are some non-operating power statio ns in the country which only require a little investment and technical improvements to revive them. Such power units should be made effective to pull the economy out of complete doom. Secondly, the markets and shopping centers should be strictly enforced to close their business till 10 pm at night. This save power in different parts of each city can be diverted towards the domestic consumers by means of an effective administrative local system. The media and provincial governments would be of utmost importance in this strategy.The media specially, can acquire public support and educate masses in this regard. Resultantly, they will be able to remove the trust deficit between the government and the people. Coming on to the short term goals, the main focus should be on the revival of those dead power generation units in Sindh and Punjab which can be made functional again and the systematic up-gradation of thermal and hydroelectric plants. Resultantly, these projects will maintain the s mooth flow of energy and will at least prevent any further widening in the demand-supply gap.Similarly, the replacement of transmission lines to reduce losses should fall under the auspices of the provincial governments and ministries with proper allocation of budget from the center. The replacement of expired transmission systems is long overdue. This process must be gradual and systematic to refrain from becoming a drain on the resources and it should be initiated from areas most severely hit by energy shortage. After curbing and curing the internal ills, the attention should be diverted to exploration of new fossil fuel reserves (natural gas).As the thermally generated accounts for the major share of power in Pakistan, it should be dealt with effectively. Contrary to the deficit of oil reserves, the coal reserves in Pakistan are the second largest in the world. But the delay in switching from indigenous energy sources to coal is due to the snail paced progress in the Thar Coal Pr oject that is in collaboration with China. China’ rocketing economy has driven coal industry into a new era of efficient utilization. Pakistan should take heed from China’s example and should gain technical assistance from it.Both countries can collaborate in Gwadar and Thar to explore and exploit new gas and coal reserves. Coming on to the gas pipeline projects, the IRAN-PAKISTAN-INDIA (IPI) pipeline is most realistic plausible one presently. It is at an efficiently advanced stage of implementation but has fallen prey to the disagreement in pricing formulas and trust deficit between India and Pakistan. Both the thar coal and IPI project require tactful diplomatic maneuvering and improving ties with India. An agreement between the two countries on IPI will enhance the prospects of resolving the water issue as well.Another aspect of solving this problem is the utilization of alternate and renewable resources of energy. It has been adopted by many developing and develope d countries of the country to avert this crisis, such as Brazil, India, U. S. , Holland etc. Pakistan however, lags far behind in this regard. Consequently, some NGOs and public communities have took initiative in harnessing the renewable resources of energy such as wind and solar power. Pakistan is ideally situated to make use of both these resources. Isolated cases of developing these modes of energy can be seen in the illages of Thar desert ( solar energy ) and in some areas of Thattha and Karachi ( wind energy ) but it still needs massive government support. Interestingly, the Alternate Energy Development Board (AEDB) of Pakistan has collected data of all areas in the country suitable for making use of these alternate sources of energy but initiative for utilization of these sources are absent. Pakistan can very efficiently make use of its long day light hours and wind power in the coastal region to produce power for upcoming years.Most important in the long term planning and go als must be to streamline the foreign policy of the country according to its economic and energy needs. Improving and increasing ties with future energy rich countries must not be neglected. As mentioned earlier, China can be a great asset in technical training and facilities. Similarly, bilateral relations with Russia, Central Asian, East African states needs to be strengthened. These countries are the new energy hubs of the world, and being mostly land locked (C. A. states) can make use of Gwadar port and in return assist Pakistan as well.Taking Provincial prejudices and politics into view, the matters which are indispensable for the survival of the country and economy should be kept above such strife. Building new dams, at least Kalabagh dam should be taken on without and delay. Transparency and clarity in the policies and implementation methods of government and public sector power companies is of paramount importance. Without checking corruption and applying stringent measures against malpractices, all well executed policies will ultimately become another drain for the economy.Moreover, educating the stakeholders and workers in the industrial and agricultural sectors on adoption of new and efficient practices of water and energy consumption will tend to reduce the wastage of energy. The theft of electricity must be considered and declared a heinous crime and any violations by domestic or industrial users should be liable to legal penalties and complete power cut off for such consumers. Taking a look at the energy crisis in the transportation sector, there is no doubt that fossil fuels are indeed depleting in the world and of reserves natural gas in Pakistan.To curb the hike in prices and supply shortage , research and exploration of new sites must be given impetus under the patronage of AEDB. Meanwhile, bio fuel ( alcohol or synthetic fuel ) can be produced quite easily in Pakistan. Raw materials for this fuel being wheat and other cereals are in ample su pply in Pakistan. Alcohol can be easily prepared by fermentation of molasses and is already a proper local industry in the country it just needs to be diverted in the right course. Finally, the system and standard of public transport must be improved to discourage the trend of personal vehicles which leads to greater demands of fuel.Making policies has never been the plight of our government. It is the lack of implementation which keeps the wheel of crisis moving. Today our government not only needs to take initiatives and hard decisions it also needs to give a boost to the dying economy by providing unimpeded supply of power to industries. Secondly, corruption, misuse of funds, malpractices of energy consumption and wastage must b avoided and eradicated at all costs. Last but not least, the public trust and support is of utmost important. No policy can succeed if it doesn’t enjoy public support.Media can play an effective role in creating awareness and trust that it is actua lly a global crisis which can only be solved with help and conscious effort by every citizen. Conclusively, curbing the energy crisis requires transparent efforts at every level imaginable. The future policies and projects should be so oriented as to make Pakistan self sufficient in the energy sector. Self sufficiency in the energy sector will be the key to a flourishing economy, and a stable economy can serve as a device of curbing several interlinked adversities. The sooner we realize the gravity of this as a whole, the sooner we will emerge out of this crisis.

Expanding New Territories in the Nineteenth Century essays

Expanding New Territories in the Nineteenth Century essays The nineteenth century saw the conquest of new territories for the United States, Great Britain and Japan. It is important to understand why these conquests were important for nation-building and why some territories were incorporated into countries, while others were created as colonial At the end of the nineteenth century, "new world powers embraced the nation-state system and territorial expansion began to emerge (wwnorton.com/worlds/index/index.htm)." It was felt that "territorial expansion complicated the needs of the nation-state by introducing a new people' outside the people defined by the nation (wwnorton.com/worlds/index/index.htm)." However, many countries such as America, Japan and Great Britain contended that the "benefits outweighed the costs (wwnorton.com/worlds/index/index.htm)." During this time, "nation-state competition for colonies led to a scramble' for land that consumed the entire globe and led to goods and people crossing borders at an incredible rate (wwnorton.com/worlds/index/index.htm)." While the colonies were given the benefits of modernization, the citizens did not receive Industrialization vs. Colonialization There were differences in the way the United States, Great Britain and Japan handled their territories. "In the Americas, elites moved to build strong nation-states based on inclusive government and territorial expansion. Expansion, however, did not involve colonialzation so much as conquest and incorporation of frontier territory into the nation-state itself (wwnorton.com/worlds/index/index.htm)." The United States was successful in creating a solid nation-state after the Civil War, and "territorial expansion provided a means of unifying the country as well as bringing prosperity to the white farmer ...

Free Essays on Nathaniel Hawthorne

The Allegorical Nathaniel Hawthorne For my research, I chose Nathaniel Hawthorne. The three short stories I read were, The Minister’s Black Veil, Young Goodman Brown, and Dr. Heidegger’s Experiment. I think that Nathaniel Hawthorne’s stories are interesting. The three that I read all had allegory and symbolism in them. All of the stories include some characteristic of death. Nathaniel Hawthorne’s stories seem to reply mainly about religion and the teaching of a lesson. In The Minister’s Black Veil, I noticed a lot of allegory and symbolism. Th main character, Mr. Hooper, seems to be based upon a real person that Nathaniel Hawthorne must of read about. The black veil over the minister’s face symbolizes a secret that he isn’t afraid to show anymore. The minister is testing his closest friends and loved ones to see if they are trust worthy of him when he starts to wear the veil. When he starts wearing the veil, everyone shuns him and talks about him. Somehow, the death of a young woman seems to be the reason for him to be wearing the veil, according to some of the town’s people. They think that he may have had something to do with her death, and that was his way to show it by wearing the black veil for the first time the day of her funeral. Everyone seems terrified of him with the veil on, but he cant figure out why. It isn’t until the wedding of a couple that he notices how dreary the veil really looks on him when he looks in the mirror at the reception. When his fiancà ©e asks him to take off the veil and he says no so she leaves him, which leaves the minister alone with no one to comfort him. Th town’s men and women treat him as an outcast and will not socialize with the minister any longer. On his deathbed, he realizes that Elizabeth had always loved him, even after she left him, and was faithful to him through all the years. When he is asked to remove his veil, he tells Reverend Clark no. H... Free Essays on Nathaniel Hawthorne Free Essays on Nathaniel Hawthorne Nathaniel Hawthorne’s novel, The Scarlet Letter is based on the puritanical custom of affixing a giant red, letter â€Å"A† to anybody that committed adultery. The novel centers on the adulterous Puritan Hester Prynne. Throughout the novel, she loyally refuses to reveal the name of her partner. The novel is generally regarded as Hawthorne’s masterpiece and as one of the classics of American literature. However, it also reflects the typical, partriarchical attitude of both puritan society and of contemporary society. For instance, even the definition of the word, â€Å"Scarlet† carries with it sexist connotations. Scarlet as defined in Webster’s New World Dictionary is â€Å"sinful, specifically whorish† (Webster 532). In sum, the main plot of the novel is this: Hester Prynne is a women living in seventeenth-century New England. She is convicted of committing adultery. At the beginning of the novel, Hester is forced to wear a scarlet letter, A, on her dress as a sign of her guilt. She steadfastly refuses to reveal the identity of her adulterous partner. However, her husband eventually realizes who her lover is and takes revenge on him. Eventually, her dying lover publicly admits his part in the adultery. Primarily the novel centers on the theme of woman as seductress, woman as seducer. Again, this theme seems to harken back to the same stereotypical and sexist notions of woman as either Madonna or whore. Regardless of the fact that her lover ultimately is punished for his sins as well, it is Hester who is portrayed as the one to blame for his â€Å"fall.† In the novel, the public confession of her lover, Dimmesdale, the â€Å"sinful† priest seems to absolve him of his sins by making such a public confession. The same is not true for Hester. She is doomed at the end of the book to live a life full of loneliness and denial, and in no way does she come close to obtaining the freedom and love that she had desired. It seems as though... Free Essays on Nathaniel Hawthorne Nathaniel Hawthorne’s â€Å"Young Goodman Brown,† widely regarded as one of his finest works, illustrates vividly how society and culture can influence one‘s sense of reality (53 ). Goodman Brown is everyman of general intelligence striving to live and achieve a better life (60 ). Faith and righteousness were daily themes in Puritan society, however when Goodman Brown faces change in his perception, the once solid foundation is washed away. The journey into the wilderness enlightens Brown to societal truths amidst his struggle within himself and against fellow men. It is a dreaded walk on the dark side of the human heart (26 ). Consuming most of Hawthorne’s tale is a test of faith. For three months Brown has been married to a young woman symbolizing his faith (60 ). She even carries this name and lets her role in the story tie to that aspect of her husband’s life. Brown calls for his wife three times as he stands before the devil at the alter. Goodman then cries, â€Å"My Faith is gone.†(9 ) As Brown is drawn into the deepest shadows of the forest and enters the devils sacred service, Hawthorne dramatizes his feeling that once commitment to evil has been made, its purpose must prevail by securing a shelf in Goodman’s soul. There is no struggle of power to oppose it and in this tale the power is so unequal that Faith, supposedly the Devil’s antagonist, is drawn into the camp of the enemy (11 ). She appears at the service as a baptismal candidate along with Goodman, a faint insinuation that Faith has her own covenant with the Devil. This also suggests that her complicity may be prior to and deeper than Brown’s, as Faith could’ve played a role in the path of her husband (12 ). Her possible involvement then brings on a submerged irony in the manner in which Faith comes to meet Goodman when he returns to the village, as if she had not been present in the forest. She greets him in a manner inn... Free Essays on Nathaniel Hawthorne Nathaniel Hawthorne Hawthorne’s â€Å"Rap puccini’s Daughter† is a timeless short story that still easily applies to common fears of today. Like in Mary Shelly’s Frankenstein, Hawthorne uses literature to address the fascination many of us have with science verses religion. When Hawthorne describes Rappuccini’s creations in the garden, our imaginations could compare the likenesses to his daughter as well. He states, â€Å"Several, also, would have shocked a delicate instinct by an appearance of artificialness, indicating that there had been such commixture, and, as it were, adultery of various vegetable species, that the production was no longer of God’s making, but monstrous offspring of man depraved fancy, growing with only an evil mockery of beauty† (1296). In this description Hawthorne points out that Rappuccini has destroyed the boundaries of science by acting as a God-like figure. Rappuccini’s creations are evil concoctions that only illus trate his dark genius instead of a father’s or creator’s love. Hawthorne uses Beatrice as a symbol of Rappuccini’s obsessive love of science while also using her words to tell the reader the seriousness of his condition. Hawthorne write, â€Å"...and at the hour when I first drew breath, this plant sprang from the soil, the offspring of his science, of his intellect, while I was but his earthly child† (1303). In her comment Beatrice points out that her father’s love for manipulating nature far surpasses any love or connection he feels with his daughter. The evil science has consumed his personality and destroyed his humanity. In short, Hawthorne seems to be addressing the public to warn them about the dangers of excessive science. He seems to believe that the realm of God and God’s creations should not be manipulated by man. If we allow ourselves to become consumed with controlling nature, our evil creations will in a sense backfire and ruin even the best intentio... Free Essays on Nathaniel Hawthorne Although â€Å"The Birthmark† by Nathaniel Hawthorne was written in the mid-1800s, its themes and ideas are still a part of society today. The 19th century was a time of change, just as this, the millennium, is a time of great change. Hawthorne’s ideas about science, beauty, and life still play a major part in our lives, despite many improvements. Even today, people try to play â€Å"God† and change things that nature has put in place. It’s human curiosity; how much can be changed, how many things can be perfected? The themes in this short story religion, gender, and sciencewere relevant in Hawthorne’s day, and still are many years later. The theme of religion is hidden in the desire to erase the birthmark. In trying to â€Å"perfect† Georgiana, Aylmer is testing God’s creation. He doesn’t believe that how God created Georgiana is perfect, and he is obsessive about making her his idea of perfection. Aminadab, Aylmer’s ser vant, tries to tell his master to leave the birthmark alone. He tells Aylmer that if Georgiana were his wife, he wouldn’t worry about something so trivial. However, the scientific ideas on Aylmer’s mind won’t let him forget the birthmark. He believes he can remove it with the help of science. Even so, science has no part in creation, according to Hawthorne, and Georgiana’s death after the removal of the birthmark signifies that theory. Her death is Hawthorne’s way of showing that judgment and perfection are God’s dutiesnot man’s. In today’s society we still battle this idea; is perfection attainable through science? Maybe people think so- thousands have cosmetic surgery performed every year as a way of trying to make themselves more beautiful. Religion has taken a step back in society today, so the significance of perfection by God has also been moved to the back burner. But, underlying all the surgeries performed today, is the question: Is it right to change what was given to you by God?... Free Essays on Nathaniel Hawthorne The Allegorical Nathaniel Hawthorne For my research, I chose Nathaniel Hawthorne. The three short stories I read were, The Minister’s Black Veil, Young Goodman Brown, and Dr. Heidegger’s Experiment. I think that Nathaniel Hawthorne’s stories are interesting. The three that I read all had allegory and symbolism in them. All of the stories include some characteristic of death. Nathaniel Hawthorne’s stories seem to reply mainly about religion and the teaching of a lesson. In The Minister’s Black Veil, I noticed a lot of allegory and symbolism. Th main character, Mr. Hooper, seems to be based upon a real person that Nathaniel Hawthorne must of read about. The black veil over the minister’s face symbolizes a secret that he isn’t afraid to show anymore. The minister is testing his closest friends and loved ones to see if they are trust worthy of him when he starts to wear the veil. When he starts wearing the veil, everyone shuns him and talks about him. Somehow, the death of a young woman seems to be the reason for him to be wearing the veil, according to some of the town’s people. They think that he may have had something to do with her death, and that was his way to show it by wearing the black veil for the first time the day of her funeral. Everyone seems terrified of him with the veil on, but he cant figure out why. It isn’t until the wedding of a couple that he notices how dreary the veil really looks on him when he looks in the mirror at the reception. When his fiancà ©e asks him to take off the veil and he says no so she leaves him, which leaves the minister alone with no one to comfort him. Th town’s men and women treat him as an outcast and will not socialize with the minister any longer. On his deathbed, he realizes that Elizabeth had always loved him, even after she left him, and was faithful to him through all the years. When he is asked to remove his veil, he tells Reverend Clark no. H... Free Essays on Nathaniel Hawthorne Many people have had an effect on this country. The reason for this lies in our country’s youth. The United States formed at a time when technological advancements allowed many more people to leave a legacy in its dawning. These advancements led to a creation of literary history. I find it hard to say one person had a larger effect on anything than anyone else, but some people do seem to stand out more than others. In helping to form, or even by just translating how others helped to form this country, authors were able to compile a great deal of literature. This literature has left us a way to learn about our history and many of the important people in it. One of these important people, whom also happened to be an author, was Nathaniel Hawthorne. He wrote about his own experiences, including his observations of other people’s experiences. His life led him to the right places at the right times. Today anybody can pick up his works and take from them the knowledge of what it was like to live during his times. Anyone who reads his work inherits just a little bit of his style into their own writing. There is so much of his own work, on top of so much work pertaining to him, in this world that it is hard for him not to have made an impact on it. He has served as a translator, taking in the influences of his time and especially the people of his time, to in turn influence the future. Nathaniel Hathorne was born July 4, 1804, in Salem, Massachusetts. Here alone is where he gained much of his influence, both through his family’s history, as well as in his own time. Much of his persona can be understood by knowing some facts of his life. His father died, while at sea, of yellow fever in 1808. Due to a leg injury in 1813 Nathaniel was unable to attend school and was thus home taught by Joseph Worcester for a short time. In 1819 he attended Samuel Archer’s School, in preparation for college. In 1820 he was tutored by Benjamin Oliver. ...

My Plans for Becoming a Better Leader

My Plans for Becoming a Better Leader attributes I will seek to promote. I will engage in accommodation and non-tolerance leadership style. By accommodation, I must ensure that staff members have their social problems that might compromise their productivity are well addressed. However, as a leader, I will not tolerate unethical conduct among team members. Just to be appreciated is the fact that mistakes by staff members are detrimental to the performance and reputation of the church. This implies that compromising ethics is a negation to the sustainable long-term survival of the institution. Therefore, given the opportunity to serve in working with people in the church as a leader, I will seek to ensure ethical conduct among staff members in line with the provisions of the church.

Persuasive letter on being able to carry a concealed weapon on college Essay

Persuasive letter on being able to carry a concealed weapon on college campuses - Essay Example The process of obtaining a concealed permit is different according to every state’s legislature. It is not an easy process and can take a set amount of time based on the area that the individual is trying to obtain a permit. It requires a thorough background check and there are disqualifying factors such as violent behavior, felonies, and excessive drug use that can keep an irresponsible person from obtaining a concealed permit (Scheb 318). Also, there are rules, which prevent individuals from buying weapons at all. In most states, you have to be at least 18 years of age to buy rifles and at least 21 to buy a handgun. In addition, there are limitations to the armaments that a person can buy, which again is limited to more thorough background checks if you want to buy deadlier weapons such as fully automatic assault rifles, which are typically reserved only for military and civilian law enforcement organizations. The first and most obvious debate to the issue is that you are ta king the student’s right away to protect him or herself. Under the constitution, citizens of the United States have the right to bear arms. As stated previously, in order to obtain the right to carry a weapon, there are many processes that a person has to go through and if they do not meet the requirements, they are unable to purchase neither a firearm nor a permit. The reason that this was put into the constitution was because during the American Revolution, the British wanted to keep American patriots from being able to defend themselves and put up resistance (Fernandez, and Sarat 25-35). The key they’re being that they wanted to keep the populous benign and incapable of their own defense. By not allowing concealed carrying for responsible citizens, the government is doing to the population no different than what the British did during the revolutionary war, a war fought for freedom. ‘ In a specific instance, at some schools there are already weapons on campus. For example, North Georgia College and State University is a senior military college and still has an extremely large civilian population. Because of the highly militaristic nature and tradition of the school, the cadets that attend classes do train with military weapons such as the M16A2, M249B, and M240. It is common to hear gunfire on campus as the cadets train on how to fire and use this weaponry. This is a responsible instance in which military weapons are used on campus and no one has been injured. Another reason as to why there should be weapons on campus is the inherent crime, which surrounds campuses, especially in the city. Larger universities are like cities within cities; public safety cannot control every single portion of the campus at the same time. Especially in the case of females, they are vulnerable if they are not traveling with someone else. The only defense they can really have is maice and there is nothing that is going to stop someone from coming up with a g un and doing harm to them. There is no way to control criminals from coming onto campus with weapons as has been seen in some events; therefore why would we want to stop students from protecting themselves when criminals are not going to abide by the laws anyway? As can be seen, it is necessary and a constitutional right by which we are given our freedom to protect

The Connection and Effect of the Media on the Economy Research Paper

The Connection and Effect of the Media on the Economy - Research Paper Example According to Biagi (2006), this theory posits that media could inject ideas into someone the ways liquids are injected through a needle and that these ideas were in direct causal relation to behavior. (256) This is demonstrated best in the shift of supply. Media is crucial in the changing tastes and fashions of the public and that this factor is fundamental in creating demands for certain products and services. For instance, the supermarket Sainsbury's was inundated with requests for specific ingredients for particular recipes being shown in the cooking shows by Delia Smith and Jamie Oliver, to the extent where stores ran out of food items that were previously only moderate sellers. (Dransfield 2004, 288) Media changes knowledge, attitude, the behavior and sentiment of consumers and these make it a powerful force in the movement of the market and the aggregate supply and the demand for products and services as revealed by the Sainsbury’s case. The argument in regard to the media’s impact on variables such as aggregate demand is demonstrated in the potency and efficacy of media advertising. Advertising and promotions placed on all media platforms have the power to reinforce the use of products and the choice of particular brands. A study cited by Martin, for example, found that advertising reinforces the demand for alcoholic beverages, specifically highlighting that the reinforcing effects account for 1 to 3 percent of the variability in drinking. (p. 220) Again, in the context of shaping perception and changing behaviors, the media can be directly responsible in regard to how inflation is viewed by the public. In a study conducted by the Glasgow Media Group, for example, it found that the news stories in the British media – those about union and management portrayals - is partly responsible for the errors in public perception on inflation.

Aramco project Essay Example | Topics and Well Written Essays - 1000 words

Aramco project - Essay Example The Kingdom of Saudi Arabia is the largest Arabian state in Western Asia covering a land area of approximately 2,150,000 km2. it is the second largest in the Arab world after Algeria. Its neighboring states are Jordan and Iraq to the north, Kuwait to the northeast, Qatar, Bahrain and the United Arab Emirates to the east, Oman to the southeast, and Yemen in the south. Currently the Kingdom has a population of 28.7 million people and is a world leader in the production an export of oil. The country’s national petroleum and natural gas production is called Saudi Aramco. The company is Arabian American and is based in Dhahran. Saudi Aramco is among the largest integrated energy production companies around the globe. Aramco was founded in the year1933, by the Standard Oil Company of California. Saudi Aramco’s is a story of the discovery and development of some of the greatest oil reserves ever known in the world and the rapid transformation of Saudi Arabia from a once desert kingdom to the modern nation-state that we know. Saudi Aramcos value as estimated by the New York Times is approximately $10 trillion and this makes it the most valuable firm globally. Saudi Aramco enjoys more than ten percent of the global market in terms oil supply and controls 98% of Saudi’s oil reserves which in turn represent 25% of the total global oil reserves. Considering that the petroleum sector contributes about 40% of Saudi Arabia’s total Gross Domestic Product (GDP), Saudi Aramco is no doubt a cornerstone in the national economy. As such, Aramco is under intense pressure to remain competitive not only in the kingdom but also internationally. It I for this reason that the company requires a very efficient labor force. It has responded to this demand by developing and implementing a training program known as the Professional Development

Nominating a Musician for the Rock and Roll Hall of Fame Essay

Nominating a Musician for the Rock and Roll Hall of Fame - Essay Example ary 20, 1967  Ã¢â‚¬â€œÃ‚  April 5, 1994) an American singer-songwriter, musician and artist of the highest caliber who articulated the angst, anxiety, frustration and untold aspiration of his generation. He was first noticed in the music scene with the anger of "Smells Like Teen Spirit" from its second album  Nevermind  (1991) and departed with the challenge of In Utero (1993). Kurt Cobain belonged to Generation X, the generation who was labeled an X for the utter lack of description that encapsulate that era. This generation however was given a voice, whose language was spoken through the band of Cobain’s Nirvana which was labeled as â€Å"the flagship band† and spokesperson of his generation, the Generation X. The genre of grunge, with its raw deliverance was given an art and emotion by the genius of its spokesperson, Cobain. Kurt Cobain may have suffered the addiction to heroin and committed suicide. But it cannot be denied that his music has a far reaching influence beyond his generation. The genius of his Utero (1993) is a masterpiece that even the generation after him wondered of its genius. He truly lived the life of rock which includes the internal tumult that compels an artist to create. His life, though not openly shared, was communicated through his music not only during his time but also the succeeding generation that followed his. He may have lived short in the music industry, but not short enough to make his

English (reading) Essay Example | Topics and Well Written Essays - 1000 words

English (reading) - Essay Example For those who require serious medical attention, the situation is even more pathetic since they expectedly ring up higher medical bills. â€Å"Almost 30% of the U.S. population either had a high financial burden of healthcare costs or were uninsured.† (Cunningham, 2006). According to (U.S. Government, 2009), the average household spent 2500$ on out-of-pocket medical expenses. Also tight economic conditions result in a great number of layoffs and medical expenses become quite difficult to bear for the unemployed persons. So the help from the government naturally becomes mandatory to resolve the issue. There is a huge body of evidence suggesting the healthcare issues, to be the ultimate responsibility of the government, since the healthcare expenses are spiraling out of control. Who is going to take all the blame if even the government, with all its powers and resources becomes impassive in such circumstances? Recently in November 2009, President Obama finally got the healthcare reform passed. The point of the bill is to make healthcare a completely government-controlled system. Still the bill seems a bit likely to relieve the problem because many families would still find their healthcare expenses rise beyond what they feel they can easily afford. â€Å"I ended up spending over 4000$ out of my own pocket despite having what’s considered high quality, employer-sponsored health insurance.† (Bradford, 2010). Also the government plans to increase the healthcare costs of the average American family by 4000$. â€Å"For the average single American, the cost of healthcare insurance today is about $4,600. The report found that this cost will rise to $8,200 in 2019.† (Gingrich, 2009). Still the bill is an innovative approach from the government to taper the healthcare crisis. The main problem is a group of corrupt people who are keen to maintain the sour issues. â€Å"High-ri sk individuals face notorious difficulty in accessing private health

Nominating a Musician for the Rock and Roll Hall of Fame Essay

Nominating a Musician for the Rock and Roll Hall of Fame - Essay Example ary 20, 1967  Ã¢â‚¬â€œÃ‚  April 5, 1994) an American singer-songwriter, musician and artist of the highest caliber who articulated the angst, anxiety, frustration and untold aspiration of his generation. He was first noticed in the music scene with the anger of "Smells Like Teen Spirit" from its second album  Nevermind  (1991) and departed with the challenge of In Utero (1993). Kurt Cobain belonged to Generation X, the generation who was labeled an X for the utter lack of description that encapsulate that era. This generation however was given a voice, whose language was spoken through the band of Cobain’s Nirvana which was labeled as â€Å"the flagship band† and spokesperson of his generation, the Generation X. The genre of grunge, with its raw deliverance was given an art and emotion by the genius of its spokesperson, Cobain. Kurt Cobain may have suffered the addiction to heroin and committed suicide. But it cannot be denied that his music has a far reaching influence beyond his generation. The genius of his Utero (1993) is a masterpiece that even the generation after him wondered of its genius. He truly lived the life of rock which includes the internal tumult that compels an artist to create. His life, though not openly shared, was communicated through his music not only during his time but also the succeeding generation that followed his. He may have lived short in the music industry, but not short enough to make his

Deliberate and Emergent Strategies Essay Example | Topics and Well Written Essays - 250 words

Deliberate and Emergent Strategies - Essay Example he business, emergent strategies are formed with the inherent belief that things will change in an unexpected manner and therefore, any strategy formed is destined to fail. Comparing the two, emergent strategy is more realistic and conservative compared to the deliberate strategy, which is more optimistic and long-sighted. The fact that emergent strategy provides a relatively pessimistic view of realization of the plans does not mean that planning is inherently purposeless. Instead, emergent strategy encourages the parties involved in strategic planning to prioritize their efforts and focus upon achievement of the short-term goals rather than the long-term goals as the future is uncertain. Emergent strategies might help with a future planning process by identifying milestones in the near future, and working out ways to achieve them. The potential consequences of ignoring emergent strategies would be misuse and wastage of time, efforts, and resources. The strategic plans that took so much time and effort making might never realize and even worse, the short-term plans or intermediate milestones would not be

Commercial Property Insurance Essay Example for Free

Commercial Property Insurance Essay When starting up a new business, one of the most important factors for a business owner to decide on is the location of that business. With a white-water rafting business there are several important factors that a company must look at before they can proceed. First item is the legal aspects of acquiring, holding, and disposing of both real and personal properties. This aspect is more important because it is the first steps that the client needs to make to get their business up and running. The next item is to analyze the business for insurance purposes. White water rafting can be a dangerous sport, and therefore it is essential that the business is protected from injury lawsuits. The final item that any business needs to be aware of is the environmental issues and other regulations that come with the location. In order to determine the best location for the client’s white water rafting business should be located, we will look at three locations in Florida, Ohio, and Texas to compare which location will be the best fit for this business. Evaluate the Legal Aspects of Acquiring, Holding, and Disposing of Real Property In the U.S. the River-Rafting business is considered to be real property, this due to riverbeds and banks being owned by the state. If a river is physically navigable, then is considered to be pubic property. According to Cheeseman (2007), â€Å"Real property is immovable or attached to immovable land or buildings, whereas personal property is movable† (p. 755). Real property has a major role in the United States economy of property and ownership rights. Real property deals with the legal rights of property rather than physical attributes of tangible land. When acquiring real property it is important to understand the concepts the property and how to transfer rights of the property so that the execution of the property can take place. There are normally two classifications of property, personal and real. Most commonly real property takes the place of land. Landowners purchase surface rights to the land which gives them the  right to occupy the land. This allows the owner the right to enjoy, develop, and use the property as needed, however can be subject to applicable government regulations. In the State of Florida the legal aspects surrounding the acquirement, holding, and disposal of real property are that the buyer must record all deeds with the public records office of the specific county courthouse. This recording suggests that the property has been sold and any subsequent purchases should be careful. The title of the property holds the rights and ownership to the said property and is considered documentary ownership. The company is also given a warranty deed which provides protection to the purchaser. This is proof that the purchaser is the legal owner of the purchased property with no outstanding mortgages, liens, or other holds against the property. The State of Ohio works in a similar way to Florida by requiring a deed, mortgage, lease, or another similar document that spells out who the ownership is being transferred too and contains a detailed description of what the property is that is signed by the grantor and then notarized. The buyer is then also given a warranty deed that verifies and protects the property. Texas also requires a deed, mortgage, lease, or other form of verification of property ownership once it is purchased. Land is also considered real property so if our client wants to purchase the land to put his mobile home on, the purchase will most likely be funded by a community bank or rural land lenders that are familiar with the lending of land. If after time our client would rather construct their building for business, they can write off the interest on the construction of the property if it will also be his residence (East Texas Land, 2014). In the state of Texas, if an entity wants to sell their real property, they need to get a letter by the potential buyer of the property making an offer for either the purchase or lease of the property. The current owner of the property has to disclose all current and existing appraisal reports to ensure that the owner’s opinion of the value of the property is backed up. Taxes will also have to be paid to the state of Texas for any real property that is purchased in the state. Evaluate the Legal Aspects of Acquiring, Holding, and Disposing of Personal Property The U.S. economic system is formed by the private ownership of personal property. According to Cheesman (2007), â€Å"Personal property is tangible  property such as automobiles, furniture, and equipment, and intangible property such as securities, patents, and copyrights† (p. 739). Personal property consists of a person’s rights related to possession and ownership of property, including land, structures, or buildings on land and the materials beneath land. In the state of Florida all tangible personal property is taxed at the local level and varies from county. As of 2007, Florida no longer taxes on intangible personal property. Fee Simple Deeds are the most commonly used form of ownership for property in Florida. Fee Simple Deeds gives the owner the rights to sell, posses, and use as security, improve land/buildings, and pass on to beneficiaries. For Ohio, personal property rights vary by the type of personal property. When buying personal property make sure to check into specific laws for different items, but know that most have some type of transferable clause in them if anything would happen to the owner. The state of Texas has the authority to tax any and all tangible personal property purchased in the state. Intangible personal property is only taxed if the property is owned by a resident of the state, or if the personal property is located in the state and is used for business purposes (Tax Code). For our client, he will be taxed for all equipment purchased and used for his river-rafting business. The current tax rate will be used at the time of purchase. Analyze the Business of Insurance for Various Risks There are a several forms of insurance that will need to be acquired to minimize the risk of performing a River-Rafting business. Injuries are the main risks a River-Rafting company face. They need to be concerned with injuries that could potentially happen to both the clients and employees. Other risks would be the damage that could occur to the rafts and other equipment used for rafting as well as the flooding of the mobile home office. In addition to the insurance need for performing the business, there are also several types of insurance that minimize monetary loss and professional  liability. The professional liability insurances include workman’s compensation insurance, property insurance, and business interruption insurance. The property insurance will provide compensation to the company in the event that a flood occurs and business interruption insurance covers lost revenue that occurs due to a disaster. The two forms of liability insurance that would need to be acquired are on-water and floater liability. These policies provide compensation to the clients in the event an injury occurs while rafting. The insurance also covers any physical damages that may have occurred to the raft or other equipment. Florida’s insurance premiums are fairly low due to their enhanced tort reforms. Florida has fairly low caps on punitive and non-economic damages, which lower the total damages provided by the insurer to the plaintiff in the event of a claim. This in turn increases the insurer’s profitability and lowers premiums. The state of Texas would also require the same type of insurance as the other states. Along with employee and customer protection, a business would also need to protect their property from damage. There are three different types of commercial property policies in Texas that our client can choose from which are basic form policies, broad form policies, and special form polices. These policies will provide either replacement cost coverage, actual cash value coverage, or a combination of both. Depending on where the client chooses to open their business and operate, an insurance company in Texas may exclude windstorm and hail coverage so our client may have to purchase additional policies if they want to be covered (Commercial Property Insurance, 2014). Identify Environmental Issues and Regulations Related to the Site The land that we are suggesting to purchase is a piece of land in Volusia County Florida close to Gemini Springs County Park. This piece of land is used by rafters often and would be a great location to start up a rafting business. If you choose to purchase this piece of land, your company needs  to cautious about any environmental hazards you could be held liable for. We suggest that an evaluation of the land be done to ensure these hazards do not exist. Your company also needs to keep in mind that the land must be purchased in the parts of the county that rafting is allowed by the local government. Keep in mind that any hazardous emissions, contaminations, or underground oil leaks could fall under the liability of the company as the new land owner. Any changes to the land purchased need to be permitted by local, state, and federal regulations. The location in Ohio that we suggest is a spot down the Great Miami River. This location is located near the Cincinnati area that is currently home to several white water rafting sites. This particular location is less crowded and therefore less prone to direct competition from other rafting locations (Whitewater). Since there hasn’t been a lot of rain in Texas in the last few years, most of the Texas rivers and lakes are very low. The place that we would recommend for our clients business is along the Guadalupe River. Customers can experience a nice scenic view with a variety of trees, cliffs crowned with mesquite, and rocky bluffs and rolling hills. Our client needs to make sure that they do not disrupt natures order and comply with all environmental laws. Our client needs to make sure that the water level of the river is adequate for rafting and that depending on the water level of cfs, different rules may apply. Best decision for our client Most of the property laws are the same among Florida, Ohio, and Texas so when deciding where to start a new river-rafting business for our client, we believe that Texas would be their best option. Texas has many rivers that our client can choose from and may be able to choose a place where windstorm damage is covered under their insurance policy. Some parts of the state do have low water levels but with the great size of Texas, there are still plenty of options to choose from. References Commercial Property Insurance. (2014). Retrieved from http://www.tdi.texas.gov/pubs/consumer/cb021.html East Texas Land. (2014). Retrieved from http://www.easttexasland.com/faq/ Part VIII: Property Law. (n.d.): n. pag. Ohio State Bar Association. Web. . Tax Code. Retrieved from http://www.statutes.legis.state.tx.us/Docs/TX/htm/TX.11.htm Whitewater Paddling Rivers in Ohio. Ohio White Water Rivers and Paddling Spots. N.p., n.d. Web. . State of Florida.com. (2014). Retrieved from http://www.stateofflorida.com/Portal/DesktopDefault.aspx?tabid=29 Cheesman, H. R. (2007). Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues, 6e. Prentice Hall, Inc. A Pearson Education Company.

Identifying the characteristics of crisis communication

Identifying the characteristics of crisis communication The study begins through identifying the characteristics of crisis communication. In doing so a comparison was carried out with the marketing communication characteristics. During the next phase a discussion was carried out to identify the ways in which crisis communication need to be managed and through examples (Child labour and sweat shop scandal in Cambodia with regard to GAP Nike, Johnson Johnson Tylenol crisis ) impact of crisis communication on co-operate reputation was critically analyzed. The next chapter focused on the current crisis communication practices at MAS Intimates, where an in-depth discussion was carried out with the Manager Sustainability and Communication at MAS Intimates. Further analysis on of readiness level and future potential crisis which MAS Intimates might face in was discussed. The way in which the process could be evaluated was discussed. In the final chapter recommendations were given in order to improve on the Crisis communication at MAS Intimates . What is Crisis Communication? Organizations each day might face various types of potential crisis situations such as, workplace violence, explosions/fires, harmful products and management misconduct etc. The term crisis communication could be defined as, Not necessarily catastrophic event, but rather an event that, left to usual business processes, cases significant reputational, operational and financial harm (Doorley Gracial, 2007) The most challenging part of crisis communication management is reacting with the right response quickly. This is because behavior always precedes communication. Non-behavior or inappropriate behavior leads to spin, not communication (James E. Lukaszewski) Characteristics of crisis communication To analyze the characteristics of crisis communication its wise to do a comparison with marketing communication based on factors such as, target audience, communication objectives, lead time, communication tools message type. The following table denotes a comparison between crisis communication and marketing communications. a) Target Group (TG) In crisis communication, it may target many stakeholders or a specialized set of group, where it would depend based on the nature of the crisis which an organization faces. In marketing communication it generally targets the customers, competitors and channel members. (Retailers, suppliers etc) b) Communication objectives The objectives of crisis communication would be, reduce threat/risk to the business, diffuse crisis situations (Inform and persuade) where as in marketing communication the main objectives would be to differentiate and remind) c) Lead time Lead time for crisis communication would be extremely low. (Reacts as a when it happens) but in marketing communication activates are well pre planed. (Higher respond time) d) Communication tools In crisis communications depending on the nature of the crisis the organization may use broadcast or narrowcast to communicate with its stakeholders. But generally in crisis communications tools such as PR articles websites will be used. In marketing communications tools such as, TV, radio and news papers are commonly used. e) Message type During crisis communication, the message which is been communicated need to be impartial, rational, factual and direct, where as in MC the message generally tend to be vague indirect. f) Budget In MC it much more easy to determine the budgets where as in crisis communication its a bit hard to determine a budget as it may differ based on the nature of the crisis. Finally it needs to be stated the crisis communication is distinctly different from routine communication carried out by the company. Therefore it requires a different type of approach. Managing Crisis communication A corporate reputation is a valuable asset (Fombrun and van Riel, 2004). A crisis is a threat to the corporate reputation and crisis communication (Crisis response) can be integral parts of repairing that harm/protecting the reputational assets (Barton, 2001; Benoit, 1995). As mentioned above the characteristics identified (TG, communication objectives, lead time, communication tools, message type and budgets) are distinctly different from the way in which the routine communication is handled at MAS Intimates. Due to this mismatch it s important to identify the way in which to manage the above characteristics during a crisis situation. Firstly its important to have a solid plan, identify who are the stake holder group gets affected, developed contingency plans, allocate resources (sufficient budgets and man power), whose the team (Its not wise to depend on the routine people, therefore MAS need to provide necessary training and expertise to the relevant individuals), Identify which external parties would assist MAS Intimates, what are the media options, and to stimulate or rehearse the crisis plan for a crisis situation etcà ¢Ã¢â€š ¬Ã‚ ¦ Impact of crisis communication on co-operate reputation Crises damage the reputation and such changes can affect how stakeholders interact with the organization (Barton, 2001;  Dowling, 2002). It need to be stated if an organization manages crisis communication in a ineffective manner it would make the crisis situation worse where as managing effectively would give the organization the opportunity to face the crisis successfully and convert it to a positive opportunity. Negative Scenario In identifying the impact on reputation one could use the crisis which GAP and Nike experienced during its allegation for breaking its strict code of conducts and anti sweat shop rules which was investigated by Panaroma. (BBC) The two internationally successful brands claim that regular monitoring ensures that most factories are free of unethical practices. But the Panaroma team uncovered sweatshop working conditions and child labour in textile factory in Cambodia which produces GAP and Nike garments. The news evoked the customers (University students in Oregon who lived near Nike and Gap head offices) in United of States, where they not only started to protest and reticulate on anti sweat shops claims against the Nike owner (Its suppose to be the biggest protest movement in US since Vietnam) Impact on crisis communication in GAP Nike reputation During the investigations it was clearly evident that both these companies knowingly have breached its code of conduct, as a result they have mislead its customers the promises given on anti sweat shop practices and banning child labour in its manufacturing process It was evident the spokes personnel addressed the media in this aspect didnt disclosed the exact ground situation. Instead they made an attempt to cover the existing situation by sighting vague excuses, which will no doubt cast a question in respect of the credibility with regard to GAP Nike, and as a result it will create a negative impact in terms of companys reputation. To avoid misunderstanding and confusion, organizations need to direct the publics attention to credible sources and ensure they hear the truth (Taylor, 2006). Positive scenario In 1992, Johnson and Johnson Tylenol medication commanded 35% of US over the counter market analysis. The SKU was doing growing rapidly and it showed 15% of the company profits. Crisis hits Johnson and Johnson Unfortunately at a stage where the company sales were blossoming an individual succeeded in lacing drugs with cyanide. As a result seven people died of it and there were rumors spreading due to contamination in the drug were causing the deaths. At the end of the episode every one in US knew Tylenol was associated with the allegation. As a result of it company market value dropped by $1 billion (Impact towards the company reputation) the share price dipped drastically. Impact on crisis communication in Johnson and Johnson reputation a) They responded quickly by complete openness and immediately removed any source, that would bring a threat by with out waiting for any evidence from other states. b) Having acted quickly they ensured every measurement was taken to avoid any similar future occurrences. (Providing a tame proof packaging) c) Willingness to share the cost on behalf of customer safety Finally its important to note the crisis communication has a clear bearing on co-operate reputation. Therefore it needs to be managed properly to reduce impact from a crisis. Readiness level for crisis communication Problems are inescapable in the dynamics of the twenty-first century, but it does not mean tackling them is insurmountable. Eliasson and Kreuter (2000) argues, one major complication with crisis is how to define the actual crisis variable. In doing so, the following criterias need to be assessed to check the readiness level of an organization to tackle any crisis situation. They are identification of the crisis, assessment of crisis in terms of impact, likelihood, which stakeholders get affected, planning and action, team appointed, spokesperson, training of people, tools and equipment internal communication. Potential crisis Readiness level at MAS Intimates As mentioned above the organization has position it self as a supplier who produces guilt free garments to its world renowned customers. In doing so, one could state that MAS is anticipating crisis in terms of providing guilt free garments though they havent experience or rehearsed any crisis to-date. Apart from it MAS are prone to expose in to crisis such as, loss of quality suppliers, physical injuries during production, workplace violence, explosions/fires, management misconduct etcà ¢Ã¢â€š ¬Ã‚ ¦ In analyzing the readiness level presently at MAS Intimates majority of the criterias mentioned above are not put in to practice. For an example MAS doesnt posses a specific team to manage any crisis situation, lack of a senior spokes person with media credibility, no proper crisis plan or a process a structured program to train personnel. Finally it needs to be stated the readiness level at MAS Intimates to face a crisis is at a lower state. Going forward the gaps identified need to be mitigated if MAS are to manage crisis in an effective manner. Evaluating the effectiveness of the Crisis Management Plan (CMP) A CMP would present a list of contact information, reminders of what generally should be done in a crisis and it helps to develop the crisis response. A CMP is not a step-by-step guide on how to manage a crisis, where Barton (2001), Coombs (2007a), and Fearn-Banks (2001) have noted how a CMP saves time by pre planning tasks, collecting information prior to the crisis, and serving as a guiding source. Once MAS Intimates execute its Crisis Management Plan its important to evaluate the effectiveness of it. In doing, so MAS Intimates could use the following criterias to evaluate the effectiveness of its crisis plan. They are, a) Early warning systems This is the ability to monitor and identify the crisis. Its the responsibility of the appointed team to monitor the internal and external environment on a consistent basis. Identify the scale of the crisis When a crisis is detected by the crisis management team its important to analyze the level of impact the reaction of each and every stakeholder group. The plan should be flexible to cover the scope of the crisis. d) Respond time Its one of the critical criterias in which MAS needs to consider when they are measuring the effectiveness of the crisis plan. It could measure through how fast the plan reacts to the crisis and to get through to your stakeholders. Ex- Johnson and Johnson were able to react fast and as a result they were able to get over the Tylenol crisis within a period of five months. e) Ability to influence stakeholder opinion This is the extent to which the plan could influence the stakeholder opinion in favour of MAS Intimates. Media Comments This refers to the way in which the media reacts to the crisis situation. Ideally the crisis plan need to make sure that majority of the communication tools need to provide positive comments in favour of MAS during and post crisis. Post crisis reputation Its the extent to which the crisis plan has influenced the crisis situation. The evaluation will be done based on, The level of improvement, Has it worsen the situation Is the situation remains the same Recommendations The following suggestions are recommended to improve the crisis communication at MAS Intimates. a) Internal communication Employees are perhaps the most important stakeholders during a crisis, where poor internal communication could undermine the efforts to manage a crisis externally. For example lack of trust, employee turnover and poor customer relations would make the crisis even worse if its not properly managed. The following practices; are recommended to improve the internal communication at MAS Intimates. They are, set up crisis communication channels, desktop alerts, message reporting tools, use social media to listen to your employees, setup target audience in advance, carry out scenario planning and plan messages ahead, provide pocket guide, have crisis communication maps etc(Paste posters on the wall) b) Recruitment of a PR agency Its important to recruit a PR urgency which would be very useful in a crisis situation for MAS. It would help MAS to link with other media communication channels specially in executing PR articles, and developing media strategies to counter attack or defend against a crisis situation. Media Relation Media relation experts are often criticized for the ability to craft stories spin stories in favor of the relevant party. So its critical for MAS Intimates to build a strong relationship with the relevant media channels and media houses. The following techniques could be used by MAS intimates to create a strong bondage with the media personnel. Carry out proper research and prepare Always admit the truth Meet in person -One on one face to face goes along way in media relation. For an example Coca Cola used to take its media personnel for lunch or invite for it cocktail gatherings. Be available for 24/7 Appoint a designated person to handle calls receiving from media channels Finding new ways to communicate Co-operate blogs, message and business networks. d) Training The nature of training would vary based on the crisis. In providing training MAS could use techniques such as stimulations, mock ups, media training, mock plays, sharing best practices carried out by other companys etc. e) Spokesperson A spokesman would play a critical role in a crisis situation as the team need to prepare themselves to talk to the news media. In doing so MAS Intimates need to recruit or train a spokesman to tackle the media pressure during crisis. Lerbinger (1997), Feran-Banks (2001), and Coombs (2007a) devote considerable attention to media relations in a crisis. Proposed article will be published in the Marketer and LMD magazine which would be read by leading business professionals and business students.